Giving away promotional items with your corporate logo can be fun. Don’t make it seem like a chore or an obligation and put some thought into quality giveaways. If you can’t come up with a theme, use the season and be creative.
Since it is the end of December, and cold outside in much of the country, a BBQ set is not likely going to get anyone very excited. But a nice mug or tumbler with a packet or two of instant hot chocolate might be well received. How about surprising some of your clients by randomly stopping by their places of business and dropping off a mug or a rolled-up, embroidered or screen printed fleece blanket?
Looking not to spend big on an item, consider ordering individual, custom-imprinted hot chocolate or cappuccino packets (as low as $0.88 each). At this price, you can easily insert a few packets and a note in a small gift bag and make a big impression in an economical way.
Snow hats, aka knit beanie caps will get plenty of utility in the winter and have grown popular with the younger crowd to wear even in warm weather. Not really sure how that became a “thing” but you will see the skateboarders wearing knit caps in the summer. The why isn’t always important, as long as your logo continues to get impressions.
As with most marketing and public relations goals, you want your business to stand out and to be memorable. Your winter gift giving, outside the holiday season, can leave a lasting impression. Being creative and seemingly spontaneous with your approach, can go a long way in warming up your client’s loyalty during the cold winter months.